Privacy Policy
At Ratioforma, we respect your privacy regarding any personal information we may collect when you visit and interact with this Website. We are committed to collecting and processing personal data only when necessary to provide quality services and functionality, always in compliance with the Brazilian General Data Protection Law (LGPD).
We collect personal information only when it is genuinely necessary to provide you with a service. We do so through fair and lawful means, with your knowledge and consent. We also explain why we are collecting the information and how it will be used.
We retain collected information only for as long as necessary to provide the requested service. Whenever we store data, we protect it using commercially acceptable security measures to prevent loss, theft, unauthorized access, disclosure, copying, misuse, or modification.
We do not publicly share personally identifiable information or disclose it to third parties unless required by law.
Our Website may contain links to external websites that are not operated by us. Please be aware that we have no control over the content or practices of those websites and cannot accept responsibility or liability for their respective privacy policies.
You are free to decline our request for personal information, understanding that doing so may prevent us from providing certain services you request.
Your continued use of our Website will be regarded as acceptance of our privacy practices and the handling of personal information described in this Privacy Policy. If you have any questions about how we handle user data and personal information, please contact us.
Advertising and Advertising Cookies
Google AdSense and Advertising Partners (Including DoubleClick)
Ratioforma uses Google AdSense and its advertising partners (including DoubleClick) to display third-party advertisements. These advertising networks may place cookies on your browser and use similar technologies to:
- Understand your browsing history;
- Personalize advertisements based on your interests;
- Measure the performance of advertising campaigns.
How These Cookies Work
When you visit our Website, we may allow advertising networks (such as Google AdSense and DoubleClick) to place cookies on your browser.
These networks collect browsing information, including the pages you visit, the time you spend on the Website, and your interactions, in order to display advertisements that are more relevant to your interests.
Opting Out of Personalized Ads
You have the right to choose not to receive personalized advertisements. To do so, you can:
- Visit your Google Ads Settings.
- Or use a general opt-out tool for personalized advertising.
Even if you disable advertising cookies, you may still see non-personalized (generic) advertisements. This choice will not affect your access to Ratioforma’s content; it will simply reduce the level of ad personalization.
Google Privacy Policy for AdSense
To learn more about how Google collects and uses advertising information, please refer to Google’s official Privacy Policy and AdSense documentation.
Important Notice
Even if you choose not to receive personalized advertisements, you may still be shown generic ads based on factors such as the content of the page you are viewing rather than your browsing history.
Disabling advertising cookies may reduce the relevance and personalization of the ads you see, but it will not restrict your access to any content available on the Ratioforma Website.Mesmo que você opte por não receber anúncios personalizados, ainda poderá ver anúncios genéricos baseados em critérios como o conteúdo da página que está acessando, sem relação direta com seu histórico de navegação. O bloqueio completo de todos os cookies de publicidade pode afetar a qualidade e a relevância dos anúncios exibidos, mas não restringirá o acesso ao conteúdo do nosso site.
About Cookies
This Cookie Policy explains how Ratioforma uses cookies and similar technologies to provide a better browsing experience, personalize content, and analyze the use of the Website, in compliance with applicable laws in Brazil (LGPD), the European Union (GDPR and the ePrivacy Directive), and the United States.
What Are Cookies?
Cookies are small text files stored in your browser by the websites you visit. They allow a website to “remember” your actions and preferences (such as language and layout) for a specified period of time.
How We Use Cookies at Ratioforma
- Strictly Necessary Cookies: These cookies ensure the basic functionality of the Website, including authentication, security, and form processing.
- Performance and Analytics Cookies (such as Google Analytics): These cookies collect information about how visitors use the Website, including the most visited pages and average browsing time, helping us improve the user experience.
- Functionality Cookies: These cookies remember your preferences, such as language and region, and enable personalized features.
- Advertising Cookies (Google AdSense and DoubleClick): These cookies help display relevant advertisements and measure the effectiveness of advertising campaigns.
Third-Party Cookies We Use
- Google Analytics: Used to analyze Website traffic, visitor volume, and the pages users visit.
- Google AdSense and DoubleClick: Used to manage personalized advertising and measure advertising performance.
- Social Media Plugins: Social sharing buttons (such as Facebook, X/Twitter, LinkedIn, and others) may include scripts that set their own cookies and collect interaction data.
Cookie Manager
A Cookie Manager is available through an icon located in the footer of our Website. Through this tool, you can:
- Review all active cookies;
- Enable or disable individual cookie categories (Strictly Necessary, Performance, Functionality, and Advertising).
How to Disable Cookies in Your Browser
You can also prevent cookies from being installed by adjusting your browser settings. Although the exact steps vary by browser, they generally include:
- Google Chrome: Menu → Settings → Privacy and Security → Cookies and other site data.
- Mozilla Firefox: Menu → Settings (or Preferences) → Privacy & Security → Cookies and Site Data.
- Microsoft Edge: Menu → Settings → Privacy, Search, and Services → Cookies and site permissions.
Please note that blocking certain cookies may affect the functionality of some features on the Website.
Cookies We Use
Account-Related Cookies
If you create an account with us, we use cookies to manage the registration process and Website administration. These cookies are generally deleted when you log out, although some may remain afterward to remember your preferences for future visits.
Login Cookies
We use cookies while you are logged in to remember your authentication status. This prevents you from having to sign in every time you visit a new page. These cookies are typically removed when you log out, ensuring that only authenticated users can access restricted areas of the Website.
Newsletter Cookies
Our Website offers newsletter subscriptions and email services. We use cookies to remember whether you have already subscribed and to display relevant notifications to subscribed and non-subscribed users.
Order Processing Cookies
If our Website offers e-commerce functionality or payment services, certain cookies are essential for remembering your order as you navigate between pages and ensuring that transactions are processed correctly.
Survey Cookies
From time to time, we may conduct surveys and questionnaires to better understand our users and improve our services. These cookies help remember who has already participated and ensure accurate results even if you browse other pages.
Form Cookies
When you submit information through a form, such as on contact or comment pages, we may use cookies to remember your details and make future interactions more convenient.
Website Preference Cookies
To provide the best possible browsing experience, we allow you to customize certain Website preferences. These cookies store your selected settings and apply them whenever you return to the Website.
Third-Party Cookies
In some cases, we also use cookies provided by trusted third parties. Examples include:
Google Analytics and Other Analytics Tools
We use Google Analytics to better understand how visitors interact with our Website and to improve the overall user experience. These cookies may track how long you stay on the Website, which pages you visit, and other anonymous usage statistics. Similar analytics tools may also be used to help us improve our content and usability.
Testing and Improvements
From time to time, we test new features and make small changes to the Website. During these testing periods, cookies help ensure a consistent user experience and allow us to identify which improvements are most valuable to our visitors.
Purchase Statistics
If we offer products or services for sale, it is important for us to understand how many visitors complete a purchase. These cookies help us collect statistical information that enables us to monitor costs and optimize our pricing strategies to provide the best value to our users.
Social Media Buttons and Plugins
We use social media buttons and plugins that allow you to connect your social media profiles with features available on the Website. These services may set their own cookies and collect information in accordance with their respective privacy policies.
Consent and Cookie Management
When you access Ratioforma, you will be informed about our use of cookies and will have the opportunity to manage your preferences through our Cookie Manager.
As required by Brazilian, European, and U.S. privacy laws, cookies that are not strictly necessary will only be used after you have provided your prior consent.
You may change your preferences or withdraw your consent at any time by adjusting your browser’s cookie settings or by using the options available through our Website. We also recommend consulting your browser’s documentation for additional information on managing or deleting cookies.
Legal Bases for Data Processing (LGPD)
Consent
When you provide personal information by subscribing to newsletters or submitting forms, you expressly consent to the processing of your data for the specific purpose requested.
Performance of a Contract
If a contractual relationship is established in the future (for example, through the purchase of a digital service), we may process your personal data as necessary to fulfill our contractual obligations.
Legitimate Interest
We may process your personal data based on our legitimate interests when sending administrative communications, bug fixes, or security notices, provided that doing so does not override your fundamental rights and freedoms.
Compliance with Legal Obligations
When required by competent authorities, such as courts or regulatory agencies, we may disclose personal data to comply with applicable legal obligations.
Data Sharing and Disclosure
We do not sell your personal information to third parties.
We may share personal information with trusted service providers, such as web hosting companies, payment processors, traffic analytics providers, and email marketing services, provided that these organizations agree to maintain the confidentiality and security of your data.
We may also disclose personal information to government authorities when required by law or court order.
Advertising networks, such as Google AdSense and DoubleClick, may receive browsing information through cookies to display advertisements. These companies process such information in accordance with their own Privacy Policies and Terms of Service.
Data Subject Rights
In accordance with the Brazilian General Data Protection Law (LGPD), you have the following rights regarding your personal data:
Confirmation of Data Processing
You have the right to confirm whether we process your personal data.
Access
You may request access to all personal data that we hold about you.
Correction
You have the right to request the correction of incomplete, inaccurate, or outdated personal information.
Anonymization, Blocking, or Deletion
You may request the anonymization, blocking, or deletion of personal data that is not being processed in accordance with the purposes for which it was collected.
Data Portability
You may request your personal data in a structured format and, where technically feasible, have it transferred to another service provider.
Data Deletion
You may request the permanent deletion of your personal data, except where retention is required by applicable law.
Withdrawal of Consent
You may withdraw your consent for the processing of your personal data at any time. Such withdrawal will not affect the lawfulness of any processing carried out before your consent was withdrawn.
Information About Data Sharing
You have the right to know with which public or private entities we share your personal data.
To exercise any of these rights, please contact us.
Information Security
We implement industry-standard security measures, including SSL certificates, daily backups, and restricted access controls, to protect your personal information.
However, no method of data transmission over the Internet or electronic storage is completely secure. Therefore, while we continuously review and improve our security practices to minimize risks, we cannot guarantee absolute security.
Third-Party Links
This Privacy Policy does not apply to third-party websites that may be linked from the Ratioforma Website.
If you follow a link to a partner or external website, please note that those websites have their own Privacy Policies, and we accept no responsibility or liability for their content or privacy practices.
Changes to This Privacy Policy
We may update this Privacy Policy at any time, without prior notice, to reflect changes in applicable laws or our internal practices.
Whenever significant changes are made, we will publish the updated version along with the new revision date.
We encourage you to review this page periodically to stay informed about how we protect your personal information.
If you have any questions, suggestions, or wish to exercise your rights regarding privacy and data protection, please contact us through our Contact Page.
Last updated: July 17, 2026.
